Basics of SEO (Search Engine Optimization)

What is Organic SEO?
SEO (Search Engine Optimization) is one of the Internet Marketing strategies. SEO is a method to bring your site on top ranking of SERP (Search Engine Result Page) with the help of Organic or natural method. It helps to a site owner to get quality and quantity of traffic towards their site. Usually people are interested for those sites which are in top 10 rank in SERP and having high Page Rank.


SEO is to promote a site by making relevant changes in the content and coding. SEO is to know about the work strategies of Search Engines and to remove the barriers which are creating problem for the indexing of a site. Google, Msn and Yahoo are the 3 major search engines which are widely using by internet surfer. Therefore it is most important for your site that it should be crawled by these search engines. Making your site search engine friendly is the main aim of SEOs (Search Engine Optimizers).
All SEO is basically depends upon 2 things, these are ON PAGE OPTIMIZATION and OFF PAGE OPTIMIZATION. The both of the methods are important for a site to get its targeted traffic.


What is the Difference between Search Engine and Directories ?


First of all I would like to discuss about the word “Search Engine“. There are lots of search engines on Internet where people find results for their quarries.
The main question is what are the Search Engines?
Actually, these Search Engines are a software programme which provides you the results for your quarries. There are 3 major search engines on Internet where usually people go for their searches. These are Google, Yahoo and MSN.
Let’s talk about Google; Google is a Search Engine which has a very huge database in it. Whenever you put a keyword or keyword phrases in Google search box it brings you the most relevant result from its data base. Data base includes millions of different sites with their description.
Now the question is how the Search Engines maintain this data base.
Google has its own Spiders or Robots and what actually Google do, it sends it’s Spider or Robots to crawl the information of the sites and these Spider /robots bring those information to the Search Engines.
Now the second process is indexing the crawled sites.


Search engines collect the information from their Spider/robots and index them as per their quality and popularity means those sites which has quality as well as popularity they will be on the top position. Usually people prefer to click on the top 10 sites that’s why sites owners always try to be on top ten.


Directories are same as Search Engines, as the Search engines has their huge database, Directories also has its own database. But the main difference is that, Directories maintain its database in different categories. There are numbers of Directories on Internet. Some of them are paid and some are free, both of them are valuable but a paid directory helps you to get in its database soon. There are many free directories which give you instant link but most of them provide you deep links which is little bit difficult for Spider/ Robots to crawl it and to index it. But directories are most simple and most rapid method to get one way links for your site.

Search Engine Optimization SEO Tutorial

SEO Terms and Definitions

301 Redirect
- Method of redirecting an old web page to a new location. More simply, to display another web page for the web address that you are trying to visit. 301 implies that the move is permanent (as opposed to temporary, etc.)
Affiliate Marketing
- A marketing program in which an advertiser pays an affiliate for driving event-driven traffic to their site. An event is primarily completing an order on the advertisers site but could simply be some sort of lead generation. Affiliate gets paid a commission based on order or lead.
AJAX
- Asynchronous JavaScript and XML. A way to design web pages that are more end-user friendly and respond more quickly when the user requests data. A good example of AJAX in practice is Google Maps.
Alt Tag
- An HTML attribute typically used within the IMG tag to provide alternate text when images cannot be displayed.
Anchor Tag
- An HTML tag that allows you to create a link to another document or web page or to a bookmark within the current web page.
B2B
- Business To Business. Marketing strategy which involves the transaction of goods or services between businesses.
B2C
- Business To Consumer. Transaction of goods or services directly to the end consumer.
Backlink
- Links originating from one website and pointing to another website or web page.
Black Hat SEO
- The use of unaccepted or frowned upon SEO practices in order to get higher rankings and more traffic. Use at the risk of being dropped from the engines or at least being removed from high rankings.
Blog
- "Web Log". An online journal of sorts.
Bot
- Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, Internet bots, spiders.
Cloaking
- Showing a different web page to a search engine spider than what is normally seen. Method typically used by spammers.
Conversion
- Web traffic that fulfills a pre-established goal, such as purchasing of a specific product or filling out a registration form, etc.
CPA
- Cost Per Acquisition. Fee paid to an affiliate marketer for driving a particular action or event on your site (either a sale or lead generation, etc.).
CPC
- Cost Per Click. Typical rate of measuring the expense involved with acquiring web traffic.
CSS
- Cascading Style Sheets. A language used to describe how a given page or web site will look. Used to control font styles, graphical layouts, color, etc.
CTR
- Click Through Rate. Standard method of measuring the success of an online advertising campaign. Calculated by dividing the number of users who clicked on an ad by the number of times the ad was shown (also known as an impression).
Dynamic Website
- A website whose content is not fixed. What is shown on a page is based on user-selected activities and/or programmatic driven.
Google PageRank
- Google PageRank is a numeric value that represents how important a page is on the web.
Keywords
- Words that are used by search engines to determine the topic of a given web page.
Keyword Density
- How often a keyword or keyword phrase is used on a given web page.
Landing Page
- A content-rich web page geared around a particular topic, product or conversion goal. Typically a main navigation item of a website.
Latent Semantic Indexing
- Or LSI for short, is an algorithm used by Google (and possibly other search engines) to determine how words are related to each other in the context of a web page. An article about "cookies" might contain words such as chocolate, sugar, flour or dough for example.
Meta Data
-Metadata (meta data, or sometimes metainformation) is "data about other data", of any sort in any media.
Meta Tags
- Web page specific, descriptive information that helps a search engine identify the purpose and topic of a given web page. Common meta data include a web page's description and keyword listing.
Organic Search
- Search results in a search engine that are not paid advertisements. The results that come up naturally based on their indexing within a search engine. Organic search results are good. We all want to come up on top for organic searches using keywords we are optimized for.
Paid Link Building
- Websites who are willing to link back to your site for a fee in order to boost your rankings/weight in the search engines.
PBJ
- Partial-Band Jamming.
PPC
- Pay Per Click. Advertising method where an advertiser pays for their ads (which are displayed on a given website) if and only if someone actually clicks on the ad.
Reciprocal Link
- The practice of placing a link from website A to website B strictly because website B is linking to website A. I scratch your back, you scratch my back.
Sausage Link
- A tasty snack to munch on while building reciprocal links.
Search Engine
- Web site whose function is to help users find web pages on any given searched topic.
SEM
- Search Engine Marketing. The act of marketing a website via search engines, whether this be improving rank in organic listings, purchasing paid listings or a combination of these and other search engine-related activities.
SEO
- Search Engine Optimization. The act of altering a web site so that it does well in organic listings of search engines.
SERP
- Search Engine Results Page. The listing of web pages that a search engine shows a user once they've entered a search value.
Spider
- Programs written to scour the web automatically for various reasons (to index web pages, for spamming purposes, etc.) aka web robots, web crawlers, bots, Internet bots.
Splash Page
- Typically an introductory web page (first page seen by a web surfer) that is graphics-heavy. Meant for attention-grabbing purposes only. Not rich in content (if any). Eye candy.
Static Website
- A website or web page whose content is fixed (does not change or has to be manually changed).
Supplemental Results
- Google's secondary index of web pages it doesn't consider worthy of being in the main index. This concept has been done away with by Google publicly, but I do feel it actually still exists in a not-as-readily-identifiable way.
Title Tag
- A meta data element that determines the actual "title" of a given web page. The title is what shows up in the top bar of your browser. It is also the hyperlink that shows in search engine results listings.
TLD
- Top Level Domain. The three main domain extensions: .com, .net, .org
URL
- Uniform Resource Locator. Or, more commonly, a web address.
W3C
- World Wide Web Consortium.
White Hat SEO
- The use of accepted SEO practices in order to get higher rankings, more traffic, etc